Ciao, I’m Piero* Borgo,
I’m a Digital Product
and UX Designer.


Soon after graduating, I started working as a designer with a focus on brand identity.

In 2014 I co-founded Leevia, an online platform for creating online contests. At Leevia, I worked as a product designer and focused on the user experience of our B2B2C platform.
We created 25 products that have been used by more than 1.000 brands and companies and millions of users.

In 2021 Leevia has been acquired by Advice Group.

What I do

Product Design

Design digital products by researching market and user needs. Create design systems ready for developer handoff.


Analyze user behaviour in order to design the best possible experience and translate user journeys into eye catching user interfaces.

Brand Identity

Develop memorable brand identities both for digital and print.



2014 / Current


Leevia is the company i co-founded in 2013, an online platform for creating online contests and loyalty programs.
As a product designer, I planned the user experience of the entire platform and product suite, used by more than 1.000 clients and million of users.

Since the launch, we grow the company from 3 to 12 amazing people, launched more than 25 products and developed hundreds of features for both clients’ and internal use.

In 2021 Leevia has been acquired by Advice Group.

  • Make strategic design and user-experience decisions related to core, and new, functions and features;
  • translate feedback and concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences;
  • facilitate the client’s product vision by researching, conceiving, sketching and prototyping digital products;
  • work alongside the engineering team to translate mockups into functioning products and features;
  • mantain a consistent brand identity across all Leevia services and products.

Freelance art director

2012 / Current

I curated the brand identity for various companies, in italy and abroad.
Some people i worked for: XPeppers: a Claranet Company, GNAM: National Gallery of Modern Art, Kybotech ltd, Simply Garden Furniture, the BarBer, Quasar Institute for Advanced Design, Tunuè, Maciste Dischi, Giando.


Techpeaks: the people accelerator


Techpeaks was the people accelerator founded by the province of Trento.

At Techpeaks i learned the fundamentals of lean startup and further developed my knowledge of product design and user experience thanks to the mentorship from leading companies from all around the world (Zappos, Eventbrite, Badoo, Bit.Ly, Lean Startup Machine, Supermercato 24, etc…)

Leevia was one of the five teams that won a €50k grant.

InnovAction Lab


InnovAction Lab has been the leading italian startup competition.
Aside from being a competition, InnovAction Lab shapes the italian entrepreneurs of tomorrow, teaching them how to transform an idea into a company thanks to the lean startup principles.

We validated our business idea by developing and launching a product MVP in less than 24 hours

With Leevia we won the 2013 edition, and that’s where our journey started.

Quasar Institute for Advanced Design

2009 / 2012

At Quasar Design University i learned the foundations of design work, from visual communication to traditional advertising.

I graduated with honors in 2012.

Tools I use

Affinity Designer
Affinity Photo
Affinity Publisher
Final Cut Pro
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere